How AI Can Assist You in Your Content Writing

AI in content writing is like that overly enthusiastic intern who does 80% of the work but still needs you to check everything before sending it out.

It’s fast, efficient, and sometimes impressively human – but it still lacks the depth and nuance of a real writer.

I’ve been using AI in my content writing process for a while now, and while I was skeptical at first, I’ve found it to be a surprisingly useful tool when used correctly.

Generating Ideas Without Brainstorm-Induced Migraines

Idea generation is one of the hardest and most time-consuming parts of content writing. Sometimes, the inspiration flows effortlessly, other times, you stare at a blank page for an hour, contemplating your life choices.

AI can be an absolute lifesaver in these moments.

When I’m stuck in my content writing, I throw a few prompts into ChatGPT and let it spit out a list of potential angles. 

Are they all usable? No.

Some read like an overcaffeinated robot showing off. But even bad ideas can spark better ones, and within minutes, you have something to work with.

You can also use AI to brainstorm marketing campaigns. Instead of gathering a team in a room to throw ideas at a whiteboard for hours, use AI as a pre-brainstorming tool.

It helps you walk into those meetings with a handful of semi-decent ideas, which makes you look prepared (and saves you from awkward silence when your brain decides to stop functioning).

AI as Your Proofreader in Content Writing

AI proofreading keeps improving, especially for those in content writing. It can catch typos, awkward phrasing, and even suggest better sentence structures.

But, and this is a big but, they are not perfect. AI has a habit of overcorrecting and stripping the personality out of a text. If you rely too much on AI instead of human proofreading, your writing starts to sound like a corporate press release: technically correct but completely lifeless.

What I’ve found most useful is using AI to clean up basic errors, suggest better wording, and hit the TOV, and then I’ll do a final pass myself to put the human touch back in. A good trick is to have your own banned words list.

AI loves throwing in words like “crucial,” “explore,” and “essential” in every other sentence. By telling AI what words to avoid in your content writing, you can maintain more control over your tone and style.

AI can also help restructure writing for different formats. Need to turn a long-form blog post into a snappy LinkedIn update? AI can do the first draft.

Just make sure to edit it afterward, because AI has a special talent for making casual writing sound like an instruction manual.

AI Won’t Replace You (Yet)

There’s a lot of fear that AI will replace writers, but honestly, I don’t see that happening too soon – at least not for those who take their craft seriously or use AI intentionally to make their work stronger.

Because AI is like a parrot: it convincingly repeats things but doesn’t actually understand what it’s saying. It lacks cultural context, emotional depth, and the ability to create something truly original.

It’s not a replacement for skill, experience, and that unique human touch that makes content writing truly engaging.

The biggest mistake writers make is assuming AI can do all the work for them. It can’t. People will notice if you just copy-paste AI-generated content without tweaking it and making it yours.

AI-generated text has a certain “feel” to it – predictable sentence structures, overly formal phrasing, and an obsession with certain buzzwords. Once you’ve read enough AI-generated content, you spot it easily.

(Seriously, if I see one more AI-generated blog that starts with “In today’s fast-paced world…” I might lose my mind)

If you use AI as an assistant rather than a replacement in your content writing, you’ll stay ahead of the curve. Ignore it completely, and you risk falling behind. Maybe one day that overly enthusiastic AI intern will learn to write like a real human.

But until then, someone’s got to keep an eye on it.

 

Written by Niklas, Danish Lingonaut at LikeLingo